How Two Designers Built A Celebrity-Favorite Fashion Brand With Zero Capital Raised from guppy style part Watch Video

⏲ Duration: 18:55
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✓ Published: 21-Apr-2024

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An LVMH Prize 2023 finalist, Paolina Russo is a London-based fashion brand founded by Paolina Russo and Lucile Guilmard. The knitwear brand is influenced by Russo's suburban upbringing in Canada, and Guilmard's French folklore references. In 2020, Russo struck a deal to sell her thesis collection of knitwear at the Montreal-based luxury retailer Ssense and inked a deal with Adidas to design a collection for Adidas Originals, as well as Olympic-themed pieces timed to the Tokyo Games. In November 2023, Russo partnered with digital fashion platform Sknups to translate three key looks of its fall 2023 collection for Roblox. This year, the pair landed a deal with Nordstrom, which will stock the brand's pieces as of this month. Celebrities like Rihanna, Kim Kardashian, Caroline Polachek, FKA Twigs, Kylie Jenner and Phoebe Bridgers have been spotted wearing their designs.<br/><br/>Read the full story on Forbes: https://www.forbes.com/30-under-30/2024/europe/art-culture<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.