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Description: Is that a fire in your navel?nn“Beach Time” the latest for Science World via Rethink, Vancouver directed by Holiday Films’ Wayne Craig. As part of the ongoing “We Can Explain” campaign, “Beach Time” brings to life the strange but true fact that belly button lint makes great kindling.nnnClient: Science WorldnTitle: “Beach Time” nnCreative Agency: Rethink, VancouvernCreative Directors: Chris Staples, Ian GraisnArt Director: Nicolas QuintalnWriter: Stephanie Bialik nAgency Produce
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